Retail Properties
of America

Corporate Website Case Study

An Industry Leader

Restyled for Today

One of the nation’s largest shopping center owners and operators, RPAI engaged Streetsense to modernize its digital brand and showcase the company’s wide-ranging retail expertise in a clear and compelling fashion. Robust yet intuitive, the new corporate website combines bold colors, dynamic iconography and imagery, and geometric design to tell RPAI’s story in a series of targeted landing pages. Tailored to each user, the website enables RPAI to more easily reach, serve, and connect with its various online audiences.

Multiple Users.
Multiple Functions.

A Comprehensive

Design Solution.

One of RPAI’s main challenges was to define and understand the workflow of each of its unique website users, which include investors, tenants, brokers, and partners. Capitalizing on our vast internal expertise, Streetsense consolidated the relevant information for each user on a series of landing pages that were test-driven in-house. The resulting website functions and flows more like a series of home pages than underdeveloped secondary screens.



Streetsense seamlessly achieved a uniform design aesthetic across four distinct platforms—the parent site, property portfolio, investment relations page, and property management portal—through rigorous and collaborative crafting. Ultimately, the RPAI site tells a consistent story and allows visitors to easily access their desired information. The new website unifies and elevates RPAI’s digital presence.

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